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Mintel

A guide to the Mintel Academic global market research and insight database

Referencing market research reports

 

To reference Mintel, or any market research report from an online database in the Harvard style, use the below convention.

  • Publisher
  • Year of Publication
  • Section of Report (in single quotation marks)
  • Publisher Web Page
  • Date Accessed

Example:

In-text citation

...as identified by Mintel (2018)

Reference list

Mintel (2018) 'Condiments and Dressings - UK - January 2018'. Available at: http://academic.mintel.com (Accessed: 19 March 2018).