You're able to set up an email alert either on your search terms or for a specific report. For example, you may want to be alerted whenever anything new is published relating to a specific product type or the wider market. Both strategies can be extremely useful in sourcing highly current and relevant materials for your assignments.
Email alert from quick search
Email alert from a specific report
For more information on Mintel, please see our full guide.
First, run a search in Business Source Complete for your desired market research reports. The below link will specify that only market research reports are surfaced:
Then from the results screen, you can save as an alert via the 'Share' option. n.b. you will need to login or sign up with an EBSCO account (separate from your Athens ID)
Use Google Trends to understand search activity relating to a market, industry or product of interest.
It can be particularly helpful to check related topics and queries to get further up-to-date insight into your market.