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Current Awareness

Keeping up to date on your market

Link to Mintel


You're able to set up an email alert either on your search terms or for a specific report. For example, you may want to be alerted whenever anything new is published relating to a specific product type or the wider market. Both strategies can be extremely useful in sourcing highly current and relevant materials for your assignments.


Email alert from quick search

email alert from quick search


mintel email alert


Email alert from a specific report

Email alert from report

For more information on Mintel, please see our full guide.

screenshot link to libguide

First, run a search in Business Source Complete for your desired market research reports. The below link will specify that only market research reports are surfaced:

Business Source Complete - Market Research Reports

Then from the results screen, you can save as an alert via the 'Share' option. n.b.  you will need to login or sign up with an EBSCO account (separate from your Athens ID)

alert creation location

icon link to google trends


Use Google Trends to understand search activity relating to a market, industry or product of interest.


accessing trend content animation


It can be particularly helpful to check related topics and queries to get further up-to-date insight into your market.

topic and google queries section highlighted

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