|POSITION:||Lecturer and Programme Leader (Business Management with E-commerce)|
|FACULTY/DEPARTMENT:||Energy, Procurement and Business Technologies|
|PHONE:||+44 (0) 208 516 7800|
From the launch of e-commerce as a business methodology that uses microelectronic medium to complete business transaction, companies started to understand the importance of electronic market place in order to achieve their objectives regarding customer loyalty. It is vital to investigate how businesses are using e-commerce and digital marketing has strategic tools to develop online customer loyalty (e-loyalty).
Annon, P., Lukadi, M., Warner, A. (2014) ‘Establishing a Community of Practice to aid the development of Teaching Fellows at GSM London’ In Broadhead, S., Hill, M. Hudson, A., McGlynn, C., McKendry, S., Raven, N., Sims, D. and Ward, T. (Eds) Widening Participation in the Context of Economic and Social Change.
Other Publications / Conferences:
Education Conference, GSM London, (June, 2017), London.
FACE – Widening Participation in the Context of Economic and Social Change, Queen’s University (July, 2016), Belfast.
Strengths-based Learning, GSM London, (May, 2015), London.
Learning Resources and Learning Technologies, GSM London, (May, 2015), London.
E-Commerce, digital strategy, digital marketing, managing an online portfolio, information system management, information technology.
Impact and Engagement:
Contributed to the development of Executive MBA and MBA streams.
Stage 1 Validation Panel Member, MBA Digital Innovation Stream, Plymouth University, March 2017
Stage 1 Validation Panel Member, Executive MBA, Plymouth University, March 2017
Stage 1 Validation Panel Member, MBA Oil and Gas stream, Plymouth University, March 2017
Further contributions included:
- Market research
- DMR update and changes (panel request)
- Reading lists
This has a direct impact to both faculty and departmental objectives to develop post-graduate capacity building.
Professional Affiliations / Roles:
Member of the Fellowship of the Higher Education Academy, March 2017- Present
Member of the Enterprise Educators UK, May 2016 - Present
Member of the Association for Events Management Education, February 2015- Presen